So I was having a store signing when all of a sudden Zeejay shows up.

Yep, “Zeejay” is actually Zachary J. Simon, a long-time Cool Jerk reader and subscriber who won a contest I held a few months ago. The winner’s prize was a walk-on cameo in a Cool Jerk strip. Well, Zac has so much “friend equity” with Cool Jerk and has so many peccadilloes that I expanded his cameo into a full-fledged character. Then I blew his head off.

Luckily, Zac took no offense to his libelous portrayal, and stopped by my signing to shoot me in the head the breeze and buy a bunch of Cool Jerk shwag. Thanks, Zeejay!

Thanks also to Juan, Dan Horn (no relation), Danny and Rafael, who also bought some Cool Jerk books. And thanks to the crew of Southern California Comics — Jamie, Shawn, Matt, the other Matt and Sam — who were great hosts. And thanks to by better half Darlene for baking up a box of puffy, salted chocolate chip cookies for the customers and crew.

Tomorrow (Saturday, Nov. 26) is Small Business Saturday. Please do consider patronizing small businesses, including the Cool Jerk store.

You need to go to the website and register your American Express card in order to qualify, but the gist is: spend $25 or more at a small business with your AMEX card and you’ll get a one-time $25 reimbursement. Be sure to check their website for all the details. What we’re talking about is $25 in free purchases, basically.

Since $25 is the magic price, I’ll have the following specials available tomorrow only:

• Buy any three Cool Jerk books for $25 (regular price $30-$36)
• Buy any Cool Jerk book + a Cool Jerk t-shirt for $25 (even JERKEA, which retails for $20!)
• Buy any two Cool Jerk t-shirts for $25 (save $5-$15)
• Buy three Canvas Panels for $25 (that’s practically Buy One Get One Free!)*

Instead of rejiggering all the pricing on my store for this one day, just mention AMEX in the checkout (when it asks for Special Instructions) and I’ll honor the special pricing. I’ll issue a refund for the difference.

Thanks for making a difference!

*Regular shipping rates apply on all purchases

This one’s for you, San Diego— I’ll be having a pre-holiday Cool Jerk signing at my favorite area comics shop, Southern California Comics in Clairemont Mesa! Come by SCC on Dec. 7, which is a Wednesday (also known as New Comics Day™®©). I’ll have all my books, Cool Jerk t-shirts, Canvas Panels, original art and the like… and will be offering on-site specials.

I’ve been shopping at SCC since geez, the late 1990s? They’ve thrived while many other area comics shops have shuttered their doors. Their inventory of Silver Age and Golden Age comics is without peer this side of Santa Monica. If you need new comics, recent back issues, statues and/or other collectibles, head here first. Owner Jamie Newbold and his staff have long been allies of Cool Jerk and I’d like to do what I can to drive new customers through their doors.

Getting to Southern California Comics is a little tricky, if you haven’t been there before. Please use the map above, or log in their address into you smartphone. In general, it’s located in an industrial park on the north side of Clairemont Mesa Boulevard, two traffic lights west of SR 163. Drive all the way to the back of the driveway and it’s on the left. It’s well-worth the trip to find this hidden gem of a shop.

Here’s Southern California Comics’ Facebook page. Go ahead and give ’em a Like and be sure to come by Dec. 7th to pick off some holiday shopping!